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Introducation

　　With the social development, tourism has become one of the industries with strongest development momentum and largest scale in global economy. Industry position and economic function of tourism in urban economic development strengthened gradually and function of pulling urban economy, driving social employment and promoting the culture and environment showed gradually. Tourism is the pillar industry of China economic development.
　　China tourism still maintained rapid development in 2006, and comprehensive growth in the three big markets. In the whole year, inbound tourists were to 124.9421 million ( of which inbound staying overnight tourists were 49.9134 million, increased by 6.6% than last year), tourist foreign exchange revenues were 33.949 billion dollars, respectively increased 3.9% and 15.9%; domestic tourists were 1.394 billion and revenues were 623 billion yuan, respectively increased 15% and 17.9%; China outbound tourists were to 34523.6 thousand, increased by 11.3% than last year; total tourism revenues were 893.5 billion RMB, increased by 16.3% than last year and equal to 4.27% of GDP. 2006 was the first year of the “11th Five Years” plan. The development status in 2006 was no doubt a good beginning of domestic tourism development during the “11th Five Years”.
　　From January to November in 2007, there were 39,970,340 tourists received in main cities of China, increased year-on-year 13.37%, of which 23,330,404 were foreign tourists, 11,176,899 Hangkong compatriots, 722,831 Macao compatriots and 4,740,206 Taiwan compatriots. During this period, there were 23,938,139 foreign tourists in China inbound tourists, of which 6,434,616 foreign tourists were for conferences or business activities, 12,049,859 foreign tourists were for sightseeing tour, 72,866 foreign tourists were for visiting friends and relatives, 2,122,858 were inbound service staffs and 3,257,940 were for other purposes.
　　The announcement of national vacations on festival and anniversary and regulations of paid leave of employees on Oct. 16th, 2007 means “three golden weeks and one not too long holiday( New Year’s Day)” in one year implemented from 1999 changed to “two golden weeks and five not too long holidays” in 2008. The adjustment of official holidays will shake the pattern of current golden tour product. The corresponding adjustment are made and short distance tour will become the new bright spot in market, 4-6 days long line tour will also affect tour products structure. Besides, the two golden weeks China New Year and “ Oct. 1st” will welcome the highest tour upsurge in the history.
　　As the new industry in national economy, China tourism has made basic policy for development and construction at the early developing period. On the one side, keeping opening up to attract capitals at home and overseas; on the other side, fully utilizing social resources, encouraging state, collectivity, individual to invest in the tour projects construction. The opening up investment policy promotes the activity of China tour investment market and improvement of tour reception capacity, and create conditions for the flourish development of tourism. Although there are many problems and obstacles existing in China tourism development, especially low marketization level of tourism management system and investment mechanism, in general, investment environment of China tourism presents continuous optimization trend.
　　In the next 10 years, China tourism will maintain annual growth rate of 10.4%, of which personal tourism consumption will grow at annual average rate of 9.8%, growth rate of enterprises / government will be to 10.9%, and China will become the first inbound country and the fourth outbound country to 2020. By 2010, the proportion of total revenues of China tourism accounting for GDP will increase from 5.44% in 2002 to 8%. So tourism, as one of the six new consumption highlight industries, will provide big investment opportunities in the next years.

Content of Report

Chapter I　Related overview of tourism
　　1.1　Related definitions of tourism
　　　　1.1.1　Related concepts of tourism industry
　　　　1.1.2　Characteristics of tourism industry
　　　　1.1.3　Position of tourism industry in the national economy
　　1.2　Introduction of domestic tourism resources
　　　　1.2.1　Tourism resources in China’s main areas
　　　　1.2.2　Typical tourist sites in China
　　　　1.2.3　Other individualized sight spots
Chapter II　Development status analysis of tourism
　　2.1　Overview of China tourism
　　　　2.1.1　Features of the development of China tourism
　　　　2.1.2　China tourism entered fastly developing period
　　　　2.1.3　Transformation and industrial policy choice analysis of China tourism
　　2.2　Development analysis of China tourism 2006-2007
　　　　2.2.1　China tourism summary 2006
　　　　2.2.2　Data analysis of China tourism Jan.-Nov. 2007
　　　　2.2.3　Analysis on the ten focuses of China tourism 2007
　　2.3　Electronic usage and network construction analysis of tourism industry
　　　　2.3.1　Discussion on the development of electronic information technology in China tourism
　　　　2.3.2　Status and element analysis of website construction in China tourism
　　　　2.3.3　Development approach analysis of tourism network in the Yangtze River Delta
　　　　2.3.4　Comparative analysis of tourism electronic commerce between China and the U.S.A and future prospect
　　2.4　The fourth generation tourism and national culture
　　　　2.4.1　Appearance of the fourth generation tourism
　　　　2.4.2　Development model of folk tourism at home and abroad
　　　　2.4.3　Development principles of folk tourism
　　　　2.4.4　Content choice of folk tourism development
　　2.5　Challenges China tourism facing and development countermeasures
　　　　2.5.1　China tourism developing slowly
　　　　2.5.2　Problems existing in China tourism
　　　　2.5.3　Development measures of current China tourism
　　　　2.5.4　Strategy in the development of China tourism
Chapter III　Tourism market analysis
　　3.1　Inbound tourism market analysis
　　　　3.1.1　Industrial structure and position of inbound tourism
　　　　3.1.2　Development status quo analysis of inbound tourism
　　　　3.1.3　Consumption choice and consumption trend of inbound tourists
　　　　3.1.4　Development trend of inbound tourism market and recommendations
　　3.2　Tourism market competition analysis
　　　　3.2.1　International competitiveness analysis of China tourism
　　　　3.2.2　Market competition overview of China tourism
　　　　3.2.3　Discussion on the talent competition in tourism
　　　　3.2.4　Competition strategy of China tourism
　　3.3　Market demand analysis of tourist consumers
　　　　3.3.1　Types of tourist consumers
　　　　3.3.2　Analysis of tourists’ destination election and purchase decision model
　　　　3.3.3　Quantitative analysis method of tour demand
　　　　3.3.4　Factors impacting domestic tourism demand of urban residents
Chapter IV　Analysis of tourism industry segmentations
　　4.1　Ecotourism
　　　　4.1.1　Development survey of China ecotourism
　　　　4.1.2　Ecotourism in the western region of China
　　　　4.1.3　Analysis on construction driving mechanism of ecotourism area
　　　　4.1.4　Problems ecotourism facing and development strategies
　　4.2　Golden weeks tourism
　　　　4.2.1　Development status of China golden weeks tourism
　　　　4.2.2　Tourism review in different provinces and cities during the golden weeks of “1st, Oct.” 2007
　　　　4.2.3　Problems golden weeks tourism market facing and development strategies
　　　　4.2.4　Impact analysis of golden weeks on the Olympic Games 2008
　　4.3　Red tourism
　　　　4.3.1　Development survey of China red tourism
　　　　4.3.2　Analysis of red tourism industry in some provinces and cities
　　　　4.3.3　Problems existing in red tourism and development strategies
　　4.4　Hot spring tourism
　　　　4.4.1　Development overview of hot spring industry in different areas of China
　　　　4.4.2　Development status quo of China hot spring tourism
　　　　4.4.3　Introduction of famous springs in different areas
　　4.5　Small tourism towns
　　　　4.5.1　Development survey of China small tourism towns
　　　　4.5.2　Construction of China small tourism towns and ecology
　　　　4.5.3　Problems of small tourism towns and development strategies
　　4.6　Theme park
　　　　4.6.1　Status quo of China theme park
　　　　4.6.2　Comparison of China’s typical theme parks
　　　　4.6.3　Marketing strategy of theme park development
　　4.7　Other tourism industries
　　　　4.7.1　Industrial tourism
　　　　4.7.2　Agricultural tourism
　　　　4.7.3　Science and technology tourism
　　　　4.7.4　Self-driving tourism
Chapter V　Tourism listed companies analysis
　　5.1　Overseas Chinese Tour
　　　　5.1.1　Company introduction
　　　　5.1.2　Operating status analysis of Overseas Chinese Tour 2006
　　　　5.1.3　Operating status analysis of Overseas Chinese Tour the first three quarters of 2007
　　5.2　Young Tourist Holding Company
　　　　5.2.1　Company introduction
　　　　5.2.2　Operating status analysis of Young Tourist Holding Company 2006
　　　　5.2.3　Operating status analysis of Young Tourist Holding Company the first three quarters of 2007
　　5.3　Capital Tourism Co., Ltd.
　　　　5.3.1　Company introduction
　　　　5.3.2　Operating status analysis of Capital Tourism 2006
　　　　5.3.3　Operating status analysis of Capital Tourism the first three quarters of 2007
　　5.4　Lijiang Tourism Co., Ltd.
　　　　5.4.1　Company introduction
　　　　5.4.2　Operating status analysis of Lijiang tourism 2006
　　　　5.4.3　Operating status analysis of Lijiang tourism the first three quarters of 2007
　　5.5　Guilin Tourism Co., Ltd.
　　　　5.5.1　Company introduction
　　　　5.5.2　Operating status analysis of Guilin Tourism 2006
　　　　5.5.3　Operating status analysis of Guilin Tourism the first three quarters of 2007
Chapter VI　Investment analysis and prospect trend of tourism
　　6.1　Tourism investment analysis
　　　　6.1.1　Investment characteristics analysis of tourism
　　　　6.1.2　Investment status quo of China tourism
　　　　6.1.3　Investment trend forecast of China tourism
　　6.2　Development prospect and trend of tourism
　　　　6.2.1　Development prospect of international tourism
　　　　6.2.2　China tourism outlook
　　　　6.2.3　Development trend of China tourism market