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Introducation

　　In recent years, newly built large comprehensive shopping centers have become the main force of business retail market in many cities, and because the traditional commercial real estate is difficult to meet their needs for hardware and software, which leaves huge market vacancy for real estate industry, commercial real estate enterprise which combines the traditional circulation industry and real estate industry emerges as the times require.
　　Accumulated investment in town fixed assets was 11.7413 trillion yuan in the whole society in 2007, increased 25.8% and the growth rate was stable. Investment growth in real estate development speeded up further to 2.528 trillion yuan in the whole 2007, increased 30.2%, higher by 4.4 percentage point than investment growth rate in town fixed assets at the same period, and the growth rate increased 7.4 percentage point, much higher than that in other industries and occupied 21.5% of town investment.
　　From January to February in 2008, national real estate investment amounted to 237.4 billion yuan, which occupied 50.3% of the third industry investment, and increased year-on-year 3.9 percentage point. Real estate investment increased year-on-year 32.9%, and rose 8.6 percengage point of growth rate. In February 2008, house price increased year-on-year 10.9% in 70 large and medium cities in the whole country, and growth rate was lower by 0.4 percentage point than that in January; the cycle-increase rate was 0.2%, and growth rate was lower by 0.1 percentage point than that in January.
　　In 2007, overall investment in China commercial real estate market increased stably. Total investment in national commercial buildings was 277.556 billion yuan, increased year-on-year 17.9% and kept 17% around in recent three years closely to the growth rate 16.8% year-on-year of total consumable retail revenues this year. China commercial real estate industry had two characteristics in 2007: one was that supply relationship of commercial real estate in main large and medium cities had no drastic fluctuations and price imparted in the market was relatively stable; the other one was the great regional differences of market structure, taking the investment growth rate in 2007 as example, the one is higher than 10% in Beijing, 2.5% in Shanghai, 78% in Tianjin. The reasons were the prospective digestion in advance in Beijing because of the Olympics, arising saturation of commercial development in Shanghai and development concept of New Coastal Region in Tianjin.
　　With the settling of large comprehensive shopping center represented by American Moore in Beijing, Shenzhen etc. large and medium cities, China retailing opens up completely. Nearly all large and medium cities have constructed or planned to construct large shopping center, which leaves huge market development room for the development of commercial real estate developers. Commercial real estate, different from the traditional store rental form, is a real estate form which makes a feature of combining real estate industry and commerce comprehensively, and becomes the new cosset of real estate market quietly. New investment wave will be lifted in China commercial real estate, and store estate, shopping center estate, office building and industrial estate etc. will become the bright spots of commercial real estate investment in the future.

Content of Report

Chapter I　China commercial real estate analysis
　　1.1　China commercial real estate overview
　　　　1.1.1　Position and function of commercial real estate in the urban economy
　　　　1.1.2　Commercial real estate becoming the new growth point of housing market
　　　　1.1.3　Commercial real estate entered new rules times
　　　　1.1.4　Characteristics and opportunities of China commercial real estate market
　　1.2　Analysis of commercial real estate development 2006-2007
　　　　1.2.1　Trading volume of China commercial real estate grew greatly 2006
　　　　1.2.2　Overview of the four features of China commercial real estate 2007
　　　　1.2.3　Great demand of domestic commercial real estate 2007
　　　　1.2.4　Phenomenon China commercial real estate showed 2007
　　1.3　Analysis of “real estate + commerce” operation model in China
　　　　1.3.1　Advantages and disadvantages analysis of “real estate + commerce” operation model
　　　　1.3.2　Typical cases of “real estate + commerce” operation model
　　　　1.3.3　Mechanism of competitive advantage produced by “real estate + commerce” operation model
　　1.4　Comparison of operation strategy of China commercial real estate
　　　　1.4.1　Distributed sales and unified operation
　　　　1.4.2　Distributed sales and decentralized operation
　　　　1.4.3　Total sales and whole operation
　　　　1.4.4　Whole leasing and whole operation
　　　　1.4.5　Scattered leasing and decentralized operation
　　1.5　Problems commercial real estate facing and development strategies
　　　　1.5.1　Three main bottlenecks of commercial real estate market development
　　　　1.5.2　Problems existing in China commercial real estate development
　　　　1.5.3　Development measures of China commercial real estate
　　　　1.5.4　Countermeasures and suggestions to promote the healthy development of China commercial real estate
Chapter II　Analysis of commercial real estate market segmentations
　　2.1　Store estate market
　　　　2.1.1　Survey of China store market
　　　　2.1.2　Status quo analysis of store market in key provinces
　　　　2.1.3　Investment analysis of store estate
　　　　2.1.4　Problems store estate facing
　　2.2　Office building market
　　　　2.2.1　Overview of China office building market
　　　　2.2.2　Status quo of China urban office building from 2007 to the early 2008
　　　　2.2.3　Marketing and investment analysis of office building
　　　　2.2.4　Development trend of office building market
　　2.3　Industrial estate market
　　　　2.3.1　Overview of China industrial estate market
　　　　2.3.2　Development trend of industrial estate in main cities of China
　　　　2.3.3　Investment analysis of China industrial estate
　　　　2.3.4　Development prospect of China industrial estate
　　2.4　Shopping centre estate market
　　　　2.4.1　Overview of shopping center estate development
　　　　2.4.2　Orientation and strategy of shopping centre estate investment
　　　　2.4.3　Development process analysis of shopping Centre
　　　　2.4.4　Problems and strategies analysis of shopping center estate
Chapter III　Regional market analysis of commercial real estate
　　3.1　Beijing commercial real estate market
　　　　3.1.1　Status quo analysis of Beijing commercial real estate market
　　　　3.1.2　Investment analysis of Beijing commercial real estate market
　　　　3.1.4　Problems Beijing commercial real estate facing and strategies
　　　　3.1.5　Trend and prediction of Beijing commercial real estate
　　3.2　Shanghai commercial real estate market
　　　　3.2.1　Status quo of Shanghai commercial real estate market
　　　　3.2.2　Problems existing in Shanghai commercial real estate development
　　　　3.2.3　Investment analysis of Shanghai commercial real estate
　　　　3.2.4　Outlook and trend of Shanghai commercial real estate
　　3.3　Guangzhou commercial real estate market
　　　　3.3.1　Survey of Guangzhou commercial real estate market
　　　　3.3.2　Status quo and characteristics of Guangzhou commercial real estate segmentations
　　　　3.3.3　Challenges Guangzhou commercial real estate facing
　　3.4　Shenzhen commercial real estate market
　　　　3.4.1　Survey of Shenzhen commercial real estate market
　　　　3.4.2　Investment analysis of Shenzhen commercial real estate
　　　　3.4.3　“Soft Spot” of Shenzhen commercial real estate
　　　　3.4.4　Development trend of Shenzhen commercial real estate
　　3.5　Commercial real estate markets in other main cities
　　　　3.5.1　Chengdu
　　　　3.5.2　Wuhan
　　　　3.5.3　Dalian
　　　　3.5.4　Hangzhou
Chapter IV　Key enterprises analysis
　　4.1　China Vanke Co., Ltd.
　　　　4.1.1　Company profile
　　　　4.1.2　Operating status analysis 2006
　　　　4.1.3　Operating status analysis 2007
　　4.2　The Gemdale Corporation
　　　　4.2.1　Company profile
　　　　4.2.2　Operating status analysis 2006
　　　　4.2.3　Operating status analysis 2007
　　4.3　Lujiazui Finance & Trade Zone Development Co., Ltd.
　　　　4.3.1　Company profile
　　　　4.3.2　Operating status analysis 2006
　　　　4.3.3　Operating status analysis 2007
　　4.4　Pearl River Industrial Development Holdings Co., Ltd.
　　　　4.4.1　Company Profile
　　　　4.4.2　Operating status analysis 2006
　　　　4.4.3　Operating status analysis 2007
　　4.5　Tianjin Reality Development (Group) Co., Ltd.
　　　　4.5.1　Company profile
　　　　4.5.2　Operating status analysis 2006
　　　　4.5.3　Operating status analysis 2007
Chapter V　Investment and financing analysis of China commercial real estate
　　5.1　Investment analysis of China commercial real estate
　　　　5.1.1　Investment situation analysis of China commercial real estate
　　　　5.1.2　Investment hot spot analysis of China commercial real estate
　　　　5.1.3　Investment strategy of China commercial real estate
　　5.2　Financing analysis of China commercial real estate
　　　　5.2.1　Financing situation analysis of China commercial real estate
　　　　5.2.2　Analysis of commercial mortgage-backed securities (CMBS)
　　　　5.2.3　Financing measures of China commercial real estate
Chapter VI　Competition analysis and development trend of China commercial real estate
　　6.1　Competition analysis of China commercial real estate
　　　　6.1.1　Competition pattern of China real estate industry
　　　　6.1.2　Competition analysis of China commercial real estate
　　　　6.1.3　Commercial real estate competition in main cities of China
　　6.2　Development trend and direction of China commercial real estate
　　　　6.2.1　Development trend of domestic commercial real estate
　　　　6.2.2　Development trend of China commercial real estate
　　　　6.2.3　Development prediction of China commercial real estate