China Financial Daily

AB InBev layoffs: AB InBev company lays off its employees
As Belgian Beer continued to fall in demand, the world’s largest brewer InBev, AB at the headquarters of the Belgian company plans to lay off 10%.

InBev, which owns many well-known Belgian beer brands, such as Artois, Jupiler and Leffe and so on. InBev said that, due to decreased domestic demand, the company will restructure the domestic market operations.

“In Belgium, InBev’s success in maintaining the well-known brands such as Jupiler, Leffe and other sales.” InBev also said in the past three years, it has successfully developed a new seven kinds of beer, this can only be a well-structured companies can do to. “However, the Belgian beer market continues to shrink. From 2000 to 2008, per capita beer sales fluctuate from 99 to 82 liters, down about 15%.”

In 2009 the first nine months, AB InBev’s sales last year fell about 2%.

The company said, and now consumers are more inclined to choose the cheap beer, which should be firm in dealing with consumer demand must be more flexible.