mg saic “leverage” xujiahui shopping district overall marketing

July 9, 2009

MG SAIC “leverage” Xujiahui shopping district overall marketing

Filed under: Financial News — Tags: marketing — lily @ 12:31 pm -0700

MG SAIC “leverage” Xujiahui shopping district overall marketing
“Why send the name of the Grand?” On the 9th, the overall marketing Xujiahui shopping district, once the news media, that is, there have been voices on the promotion of the prizes – “8 MG car” comment.

Following the “51″ period, led by the Xuhui District government organizations Xujiahui shopping district overall marketing activities, “sending the big Ben” outside of the marketing strategies adopted by the extensive attention. Begun to taste the sweetness of the Xujiahui shopping district, in the off-season when the traditional industries, pushed “send car draw,” and July 10 from the beginning of the promotional activities, “send to send big Ben MG,” MG 8 car will be presented as prizes to participate in this event.

According to the Office of Xujiahui Mart disclosed that as of 8 prizes MG cars, and the last ( “V? A” promotion), is funded by the Xuhui District government purchase. And SAIC, China Construction Bank [6.18 -0.32%], China Merchants Bank [18.27 -0.05%] and other units as a sponsor to support this event. Out of domestic cars and support their own brands, the purchase of MG, as the overall marketing of the prizes, “has become the obvious choice,” said

It is reported that the British car brand MG in January 2009 into SAIC’s main vehicle for the high-class cars MG7 series and the city cross-country cross-border car MG3SW series. The first prize for the promotion of 2.6 million of TF1.8CVT MG roadster 2 (each taken from a), second prize 10 worth million for the MG Car 3SW1.8CVT comfortable 6 cars (3 samples each).

Insiders said that cross-border style for the gimmicks of the Grand MG3SW since listing, marketing is not as expected, has been relatively unpopular in the state. In order to boost sales, recently, SAIC MG 4S shops in Shanghai have taken part of promotion strategy, MG3SW Total cash discount rate of less than 5,000 yuan. In addition, some models in Hangzhou MG7 discount rate even reached 25,000 yuan. “Sponsor such an event, than to spend money to buy ads cost-effective, not only made the results of publicity, but also do a good job in the government relations,” the industry source said.

In addition,ӠַȎalso revealed that the adoption of five? A Stage by the Government during the joint promotional activities, the actual consumption driven Xujiahui shopping district 686 million yuan, an increase of 28%, if taking into account the surrounding district from other merchants benefit from increased traffic, the actual pull up to 800 million yuan of economic .

To see the sweetness of the Federation by the Xuhui District, led the overall business marketing activities to attract the participation of more businesses, including the founding of the hotel, and home decorations, including 22 Xujiahui business initiative to join this event. In addition, the use of summer time Huijin Department Store, Grand Gateway Shopping Center, also set the stage, etc., funded the introduction of 10 Shanghai International Children’s Drama Festival Showcase.

At the same time,said that if the effect of the promotion is still very good, Xujiahui shopping district, led by the Government, “the overall marketing” model will continue.

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