China Financial Daily

IKEA layoffs: IKEA 5000 layoffs, contrarian false alarm rather cautious expansion
IKEA since May 18 at the sudden announcement to the staff, “the closure of Chengdu, Wuhan, Xiamen, three trading companies”, the IKEA of each movement are cause for concern. Recently, the major networks and newspapers to see the “IKEA will be in the global reduction of 5,000 employees,” the news that the job cuts mainly involve the global chain of 264 company-owned sales department and the Swedish manufacturer of home products swedwood. This is nothing more than to close shop in another three-breaking news. 5000, this is not a small sum. But then, public relations manager of IKEA China, Xu??´o the media that has been laid off 5,000 people “In the past when the” merger of IKEA China’s procurement and personnel adjustments have been completed.

Fortunately, this is not the future, when 5,000 job cuts, but also the CD is not the future layoffs is unknown, this, IKEA is theЄ?Żťmployees, the lack of a sense of security. IKEA said although related to the people being laid off some of the compensation is higher than the statutory criteria for countries, all affected employees will receive assistance, in-house or other company IKEA to look for new jobs, but the employees want is to ensure that the jobs, rather than the immediate compensation may seem high.

     IKEA downsizing through layoffs plan is not better than IKEA day, even in the IKEA did not see the financial loss, but the situation is very severe on the. Earlier an informed source, IKEA in early June and the relevant departments have signed an area of 150,000 square meters of the contract, the address of store would be set at the Beijing subway south along the outer rings. IKEA will be in Beijing for opening the second store that the public relations manager of IKEA China, said Xu??º “the size of stores as well as the time and did not shape, the matter has not completely settled.”

     IKEA action every step carefully to become abnormal and continue to “thin” or contrarian “expansion” has become a difficult next game IKEA.

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