China Financial Daily

Liu Xiang advertising revenue greatly dropped
In the list of China’s sports stars income scale, Liu Xiang always ranked after Yao Ming as the top second. In addition to competition prize, His income mostly comes from advertising endorsement. However, the withdrawal of the Beijing Olympic Games and the spread of the global economic crisis will probably make Liu Xiang’s advertising revenue sharp drop in 2009. It is learned that Liu Xiang acts as spokesman for 12 brands, except Nike, there 11 companies are prudent about the future cooperation.

Withdrawal from the Olympic Games affected the commercial value of Liuxiang
In 2003, one advertisement for Liuxiang worth about 800 thousand yuan; after the Athens Olympic Games champion, it increased to 10 million yuan and adjusted to 12 million yuan after it. Before the Beijing Olympics, he’s a lot of sponsors have to pay 20 million yuan a year or more!
However, the withdrawal from the Beijing Olympic Games may affect the commercial value of Liuxiang, his value may be substantially reduced.

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